CECOVASA, a Fair Trade Certified cooperative from Peru, took home the coveted "People's Choice Award" at the Specialty Coffee Association of America’s tasting competition in 2009.
Your rich cup of Fair Trade coffee can help farmers escape poverty. Most small-scale family farmers live in remote locations and lack access to credit, so they are vulnerable to middlemen who offer cash for their coffee at a fraction of its value. Fair Trade guarantees farmers a minimum price, and links farmers directly with importers, creating long-term sustainability. Through Fair Trade, farmers earn better incomes, allowing them to hold on to their land and invest in quality.