New partnership supports global research to strengthen coffee communities and secure future supplies of sustainably-produced coffee
OAKLAND, CA and COLLEGE STATION, TX (July, 27 2011) – Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, and the Global Coffee Quality Research Initiative (GCQRI), a collaborative research program of the specialty coffee industry, today announce a strategic partnership to provide industry-leading research to help all members of the Fair Trade coffee supply chain face the challenges of climate change.
This year at the Chicago Luxury Chocolate Salon, chocolate aficionados, fanatics, lovers and addicts experienced the finest in artisan, gourmet & premium chocolate in one of the world's great culinary metropolitan areas.
Next on your list: bananas — the deliciously versatile fruit, perfect for baked breads, desserts, and smoothies. While perusing the grocery store isles, you find the fruit section and intently scan for the perfect batch of bananas, ripe and reasonably priced. "Ah ha!" Confidently, you pick up the perfect batch — thinking about how scrumptious banana crème pie will taste — and make your way through the sea of carts to the checkout line.
New data supports the notion that, while all consumers may not care about their personal health, they are increasingly concerned about the sustainability of the products they buy. In a study conducted by researchers from the Massachusetts Institute of Technology, Harvard and the London School of Economics, statistical methods were used to analyze the purchasing habits of shoppers in a major U.S. grocery store chain. Many shoppers were found to be willing to pay more for coffee products carrying a Fair Trade label.