Believing that fair trade should be available beyond cooperatives, Fair Trade USA has created a pilot program for independent small-farmers and large estates. The objective of the two-year pilot is to evaluate whether current fair trade principles can be effective in non-cooperative farms. By Ann-Marie Hardie
In general, coffee pickers, migrant workers and farmworkers are the most vulnerable groups involved in coffee production. Moreover, they have traditionally not been included in the coffee industry’s sustainability efforts.
Starbucks Corp. SBUX -1.37% and Whole Foods Market Inc. WFM -2.12%have helped to bring Fair Trade certified coffee into mainstream consciousness, and extended the category to other products including spices, tea, produce and wine.
Fair Trade certified apparel may be next.