By Cara Chacon, Director of Social & Environmental Responsibility at Patagonia
Fair Trade USA is expanding its scope with a new certification in the textile space. Originally conceived as an apparel program, the initiative has quickly evolved into a more comprehensive production certification.
Fair Trade has become well known in recent years in consumer goods markets such as chocolate and coffee, and now executives with the company feel the time is right for a materials-related certification.
There is a silent emergency in the world of coffee. It’s not an earthquake; it’s not a typhoon like the recent and horrific tragedy in the Philippines. This beast makes far less noise, and is almost invisible. Its effects will run deep for generations to come, beginning with the quick onset of chronic hunger, kids being pulled from school to work in the field, and a burgeoning question of whether or not it’s still viable to grow the world’s coffee.
Patagonia to be one of the first major outdoor-clothing companies to offer Fair Trade Certified™ apparel; inaugural collection available in Fall 2014.
VENTURA and OAKLAND, California. (October 22, 2013) - Patagonia Inc., the outdoor apparel company, is proud to announce its plans to offer Fair Trade Certified™ apparel starting with nine styles in the Fall 2014 season.