Production Improvements

With Fair Trade premium funds, members of Cerro Azul in 2011 received new soil fertilizer, personalized technical assitance and financial assistance to pay off loans for the acquisition of new lots of land. New fertilizer helped improve the quality of the soil and thus the quality of the fruit. Technical assistance was tailored to individual members’ needs which improved quality levels substantially. The acquisition of new lots of land included space for offices, collection centers and warehouses, which would provide better services to producers and improve the way final products are handled just before they are shipped to their markets.