We seek to empower family farmers and workers around the world, while enriching the lives of those struggling in poverty. Rather than creating dependency on aid, we use a market-based approach that empowers farmers to get a fair price for their harvest, helps workers create safe working conditions, provides a decent living wage and guarantees the right to organize. Through direct, equitable trade, farming and working families are able to eat better, keep their kids in school, improve health and housing, and invest in the future. Keeping families, local economies, the natural environment, and the larger community strong today and for generations to come; these are the results we seek through Fair Trade.
Protecting the environment goes hand-in-hand with protecting the future livelihoods of local communities. The Fair Trade model requires rigorous protection of local ecosystems and ensures that farmers receive a harvest price, which will allow them to practice sustainable agriculture. We encourage farmers to transition to organic agriculture because it is safer for farm workers, healthier for consumers and better for the environment. Ultimately, we help farming families become the best stewards of their land.
As Americans become increasingly concerned about the state of the world and look for opportunities to use their power in the marketplace to make a positive difference, we seek to provide an avenue for consumers to vote with their dollar. As we educate and inspire more and more consumers, we hope to be a force for change.
We envision a day when Fair Trade products are readily available in stores across the country, when U.S. consumers can choose a "Fair Trade Lifestyle" and shop responsibly in every product category. This vision requires an inclusive approach to new products and stakeholders. For us, Fair Trade is not just a market; it is also a social movement that brings strength, hope and real choice to the world's consumers. Companies should not have to choose between social responsibility and the bottom line. We envision Fair Trade as a new global business model that helps industry secure its own profitability and competitiveness while it protects the environment and ensures a fair return to farmers and workers. We help industry forge long-term partnerships throughout the supply chain so companies can both obtain the highest quality products and support disadvantaged producer communities. In our effort to reach consumers throughout the nation, we choose to collaborate with companies of all types and sizes, from mission-driven organizations and family-owned businesses to transnational corporations. As we raise the bar for best practices in global trade and production, we aspire to remain the Gold Standard label for social, economic and environmental sustainability.
Empowerment: We believe in empowerment and freedom of choice as means to a better world.
Integrity: We strive to always act ethically and we value relationships built on honesty, mutual respect and trust.
Sustainability: We engage in sustainable solutions to global problems that affect the earth and its people.
Innovation: We transform the world through entrepreneurial creativity and lead by example.
Excellence: We believe that quality of life, work and performance are critical to achieve our mission.
Personal Development: Strong organizations rely on strong individuals. We encourage and support each other to realize our fullest potential, and will thereby strengthen our internal community.
Community: We value our global and internal communities' diversity of perspectives, and know that each may hold a piece of the solution. We collaborate and partner for mutual success.
Fairness: We work to create opportunities and extend the benefits of globalization to all people, everywhere.
Impact: We build positive solutions that achieve meaningful social and environmental change in the world.