BOSTON, Mass. (May 7, 2009) On the morning of Wednesday, May 13, an estimated 20,000 T riders will be rewarded for their environmentally-friendly decision to use public transportation. Volunteers from TransFair USA, the non-profit that certifies Fair Trade Certified™ products in the United States, will distribute free coupons to be redeemed for hot or iced Fair Trade Certified™ Green Mountain Coffee® at Bruegger's Bakery-Cafés, plus a coupon worth $2.50 off a package of Green Mountain Coffee at local grocery stores.
Commuters can find the volunteers from 6 a.m. to 9 a.m. at seven T stations including: South Station, Kenmore, Porter Square, Longwood, Downtown Crossing, Government Center and Back Bay.
Bruegger's is among more than 700 national restaurants and cafes that offer Fair Trade Certified products, meaning farmers in Africa, Asia and Latin America are paid fair prices for their products and that crops are raised with environmentally sustainable agriculture techniques.
"Bruegger's continues to look for new ways to encourage our customers to make environmentally-conscious decisions, including our choice to serve Green Mountain Coffee's Fair Trade Certified brews in our 290 neighborhood bakery-cafes," said James J. Greco, CEO of Bruegger's. "The MBTA and TransFair USA are terrific community partners that provide an outlet for those who have committed to a more sustainable commute."
"Bruegger's is an ideal partner for us -- a major chain that now pours Green Mountain Coffee's Fair Trade Certified coffee in all its bakeries," said Paul Rice, president and CEO of TransFair USA. "This means more money is making it back to farmers and farm workers in the developing world. We are grateful to the MBTA, Green Mountain Coffee, and Bruegger's for the opportunity to thank Boston commuters for their commitment to a more sustainable way of life."
"We take pride in being a transit system dedicated to protecting the environment and advocating sustainability efforts," said MBTA General Manager Daniel Grabauskas. "This is a great opportunity to raise public awareness of the importance of preserving the environment."
"Green Mountain Coffee has had a long-standing commitment to Fair Trade principles and we welcome the opportunity to raise awareness of the benefits of Fair Trade Certified coffees to coffee producers and their communities," said Susan Cote, Director of Brand Marketing for GMCR's Specialty Coffee business unit. "We're proud to contribute our coffee as part of this great team effort to celebrate Boston area T riders."
About TransFair USA
TransFair USA is the only independent, third-party certifier of Fair Trade Certified™ products in the United States. TransFair USA audits and certifies transactions between U.S. companies offering Fair Trade Certified products and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. www.fairtradecertified.org
About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. Bruegger's is dedicated to serving delicious, wholesome food that brings guests back again and again. In 290 neighborhood bakery-cafes in 23 states and the District of Columbia, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic New York-style, boiled and baked bagels, Bruegger's entire menu is free of trans-fats and features a Fair Trade CertifiedTM coffee everyday from Green Mountain Coffee®. Bruegger's bakers use their expertise to bake not only bagels, but an array of fresh breads including honey wheat, hearty white and the exclusive Softwich. Guests can count on innovative menu items, including unique cream cheese flavors, delicious breakfast sandwiches and wraps, hand-tossed salads, hearty soups, signature and custom order sandwiches and desserts. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.
About Green Mountain Coffee Roasters, Inc. (GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully's Coffee®, Green Mountain Coffee® and Newman's Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully's Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.