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Put Business Before Charity
04/05/2011 - 1:17 PM

Increasing numbers of companies and consumers are riding the wave of ethical shopping. The Fairtrade Foundation, founded 19 years ago, now has more than 4,500 licensed products. At the end of last month, it reported an increase of 40% in sales of Fairtrade-certified products in 2010 to £1.17 billion ($1.9 billion), despite many consumers switching to cheaper brands during the economic crisis.