Aguilera, who was born in Cuba but has lived in Boulder for the past 29 years, is channeling that cognizance into action as she volunteers with other locals to officially name Boulder a "Fair Trade Town."
That designation comes through a five-step process that includes organizing a steering committee, making sure a certain percentage of the town's stores carry at least two Fair Trade products, receiving media coverage, gaining the support of community organizations like churches and schools -- and ultimately, convincing the City Council to pass the resolution.
Greenlight staff personally make several trips a year to visit partners in Asia, Africa or South America, working with factories to help get their fair trade certification, scouting prospects for a magnet school we aim to open within the next year, perfecting production of our first consumer line of merchandise to be launched later this year, or even dropping off new cricket equipment to rescued boys at a partner ashram.
Today Fairtrade International (FLO) announced changes to Fair Trade coffee minimum price, premiums and standards that will take effect on April 1, 2011. Fair Trade USA supports efforts to improve the standard of living for coffee farming communities around the world, the mission to which we, our many movement stakeholders and our industry partners are deeply committed.
What’s in a Name? What constitutes a Fair Trade Certified product?
Our organization was recently renamed Fair Trade USA, a change that has received almost entirely positive responses from consumers, business partners, NGOs and other stakeholders. The reason for our name change is simple—when we increase awareness of fair trade, we provide more impact in terms of additional income and community investment dollars to the farmers and workers whom we serve. For example, from 2005 to 2010, Fair Trade awareness quadrupled to 34 percent among American consumers. In the same period, additional income to producer communities more tha