PORTLAND, Maine — Fair trade coffee, bananas and ... scallops? Yes, very soon.
Fair trade certification status, which is conferred by independent groups to denote environmental sustainability and fair working conditions, has been around for years. But it's just now on the rise among seafood products in the U.S., where consumer interest in the story behind the fish and shellfish they eat is growing.
It’s 7 a.m. in Amado, Arizona, and the sun is rising over the greenhouses of Wholesum Harvest’s tomato farm. Workers trickle up the driveway in their cars. One by one, they hang their coats, wash up, and prepare to begin another hard day’s work. Potters enter the greenhouses to deleaf and prune tomato plants, carefully tending each pot’s liveliest flowers. Bio control teams divide and tackle insects and other pests that like to eat the tomatoes.
Fair Trade USA and the Natural Marketing Institute release new data on consumer awareness of Fair Trade; driven by growing demand for and availability of ethical products
OAKLAND, California (February 27, 2017) – Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, and the Natural Marketing Institute (NMI), an international consulting and research firm specializing in health and sustainability, today release new data indicating that sixty-seven percent of consumers now recognize the Fair Trade Certified™ seal, an eight-percentage point increase over 2015.