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Starbucks Fans Buzzing About Fair Trade Blend

09/25/2009 - 3:58 PM
estimaStarbucks fans are sharing their excitement over Fair Trade coffee. In support of the upcoming Fair Trade Month, October 2009, Starbucks highlighted their Fair Trade Certified Cafe Estima Blend on Facebook. Within an hour, 1,500 fans had responded with comments, questions, and clicks of approval. The word estima is Spanish for "respect," referencing the farmers in Latin America and East Africa who grow these beans.  By offering these farmers access to fair trade, they gain opportunities for a better quality of life than they would have had otherwise. So share your thoughts about Starbucks and the Fair Trade Estima Blend here and on Facebook.
09/25/2009 - 3:58 PM
09/25/2009 - 3:58 PM