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I had a chance to witness a truly surreal event last week:A sell out audience of two thousand people filling a theatre to hear a conversation about food supply chains and production. A Fortune 500 CEO receiving several ovations in Berkeley. That same CEO showing a five minute clip outlining some horrible animal welfare abuses in his industry (with a commitment to be part of the solution).
While in Nicaragua, I ran into Rick Peyser of Green Mountain Coffee Roasters, who is also on the board of the Specialty Coffee Association of America, Coffee Kids, and the Fair Trade Labeling Organizations (quite a triple crown!).