Dunkin' Donuts Runs on Fair Trade Certified Espresso
Guest blog post from Dunkin' Donuts
Today's guest blog post comes from Mary Ann DiMascio, Senior CSR Specialist, Dunkin' Brands.
What You Might Not Know About Dunkin’ Donuts’ Fair Trade Certified Espresso
Did you know that every time you buy an Espresso, Cappuccino, or Latte beverage from Dunkin’ Donuts, you’re supporting Fair Trade? Dunkin’ Donuts’ espresso beans are 100% Fair Trade Certified™ and selected from only the finest, high-quality Arabica beans. October is Fair Trade Month and here are a few things you might not know about Dunkin’ Donuts’ Fair Trade Certified™ Espresso:
Dunkin’ Donuts was the first national brand to sell Fair Trade Certified Espresso beverages.
In 2004, Dunkin’ Donuts partnered with Fair Trade USA, the only independent certifier of Fair Trade products in the U.S., to purchase Fair Trade Certified coffee that supports the economic and environmental welfare programs of coffee-farming communities. Since then, we have purchased over 26 million pounds of Fair Trade coffee, thus providing additional income to the farmers who grow and harvest it.
By purchasing Fair Trade coffee beans, Dunkin’ Donuts aids the farmers who grow these beans.
By establishing a premium on top of the market price and setting a Fair Trade minimum price, farmers can count on income stability that allows them to invest in sustainable farming practices and socio-economic programs.
The profit garnered from Fair Trade premiums quantifies the ability for farming communities to fund business enhancements, quality improvements, infrastructure construction, community projects and environmental sustainability initiatives; all depending on the unique needs of the community.
In addition, Fair Trade certification’s strict environmental practices have encouraged many Fair Trade farmers to improve their environmental impact. According to Fair Trade USA, 47 percent of Fair Trade Certified coffee sold in the United States in 2009 was also certified organic and an estimated 30 percent of producer organizations invest a portion of their Fair Trade premiums in environmental initiatives.
Our Fair Trade Certified Espresso Beverages are freshly ground and freshly brewed for you when you order.
From the frothy deliciousness of our freshly ground, freshly brewed Cappuccino, to the rich flavor of our hot and iced Lattes, Dunkin’ Donuts’ Espresso beverages offer our guests the perfect all day, every day boost. Made just the way you like it, a great tip that some of our guests don’t know about is that you can customize your Cappuccino or Latte with one of our nine great flavors, like Caramel, French Vanilla, or Mocha.
So the next time you order an Espresso beverage at your local Dunkin’ Donuts restaurant, give yourself a pat on the back for supporting the Fair Trade system and ensuring economic stability for the coffee farmers who bring us the great tasting Fair Trade coffee beans!
Happy Fair Trade Month!